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SM Beauty Playground at SM Seaside

Updated: Feb 15, 2019


Ready, Set, Play with SM Beauty!

Express yourself using one of the most fun ways imaginable-makeup! SM Beauty continues to give

you the best and the latest in all things beauty to let you discover a New You this 2019. Whether it's

a neon eyeshadow, a luminous matte base, natural brows, or perfectly plump and glossy lips, the #1

beauty store in the Philippines is here to help you find out what you'll be rocking next this year! Get

ready to experience all the exciting 2019 beauty trends and play with a vast collection of skincare

and makeup products all in one big and splendid beauty hall!

On February 13, SM Beauty Playground had a playdate with Cebuana beauties in SM Seaside Cebu and SM City Cebu! Makeup-lovers in the region learned about the latest trends with an all-exclusive beauty workshop with celebrity makeup artist Denise Go Ochoa, and enjoyed exciting games and

prizes from top beauty brands such as The Body Shop, BYS, Happy Skin, Maybelline, Max Factor X

VMV Hypoallergenics, L'Oreal Paris, Garnier, Covergirl, Vice, Polo by Ralph Lauren, and Giorgio


Discover new products and techniques to innovate your makeup game. Tag your friends along and

play with the Advantage Card to claim exclusive promos from our February crowd pleasers, only at The SM Store.

The different looks and styles you've always wanted to try. Don't forget to shop with your SM

Get 20% off on select Detail Makeover items and 20% off on Lucas Papaw. Load up on your

favorites with these amazing discounts and more!


Score exclusive deals on your favorite premium beauty brands throughout the month!

. No need to hold back because this February, we're having our Beauty Sale in all SM Store

branches nationwide

It's simply the perfect time to stock up on your must-have skincare, makeup, fragrance, and haircare products while discovering new ones that might just end up being your new essentials

Share your beauty playground experience with us using the hashtags #SMBeautyPlayground and

#NewYouAtSM and follow SM Beauty's Facebook page at and

Instagram @smbeautyph.

After everything we we’re able to fill up our Beauty Passport and got all these goodies! Thank you so much SM!


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