top of page

Bo's Coffee TRIBUTE Store

Updated: Dec 8, 2018

Bo's Coffees new and first ever Tribute Store has finally launched and the new look for its newly renovated coffee shop is better and more beautiful than ever.

What is the Tribute store about? Tribute Store: A homage to Bo's Coffee's origins Bo's Coffee, Cebu's homegrown brew and coffee chain with 103 stores nationwide and 108 by the end of the year, pays homage to its roots with the launch of its first tribute store at Capitol Site, Osmeña Boulevard on December 7, Founded by Steve Benitez in 1996, the truly Filipino brand empowers local businesses and farmers as it grows and takes them globally. It serves fresh coffee made with handpicked Arabica coffee beans from Sagada, Benguet, Mount Kitanglad in Bukidnon, Mount Matutum in Tupi, South Cotabato, and Mount Apo, and Robusta beans from Cavite and other coffee highlands and regions in the Philippines. "(Our] version of a perfect blend is not only the sensuous taste and aroma of Philippine coffee, but also the overall presentation of Philippine culture- its indigenous and nearly forgotten products, Filipino music and artistry, and even Philippine-grown tea," Benitez said

It also supports social enterprise by partnering with local micro-small entrepreneurs who have met local and global quality standards for their store interiors, products and merchandise such as Bayani Brew, Theo and Philo, Tablea, Agrea CocoSugar, Hope in a Bottle, Obrano Craft, Namana, Dusty Maroon, Funk Trunk Phil., Loudbasstard, and Anthill.

Local and International Expansion Bo's Coffee recently expanded operations overseas with five branches in Qatar. Their Qatar stores are master franchised while 60% of its stores in the Philippines are company-owned and 40% of which are franchised. The brand aims to be present in five countries and have a total of 200 stores by 2020. "Being the biggest homegrown coffee chain in the Philippines, we have the ability to scale many areas throughout the whole country and share a distinct coffee experience," Benitez said

Bo's Coffee was awarded for Excellence in Operations and named Store of the Year by a major mall operator. It was also recognized among the One to Many International Trailblazers by leading franchise consultancy firm, FRANCORP, in 2017. An enhanced coffee experience with the tribute store The 300 sq, m. tribute store is a recognition of Philippine coffee and the brand's humble beginnings in Cebu. It serves as a homage and form of gratitude to Bo's Coffee stakeholders who have been pivotal to the brand's growth from the farmers and entrepreneurs to the baristas and artists. The brand also aims to recognize the local community who has helped its growth for 23 years.

Its homegrown coffee menu and furniture from local artisans such as renowned indlustrial designer, Kenneth Cobonpue presents the best of the Philippines to local and foreign tourists. The interiors are decked in designs from the Bo's Coffee archive collection such as the wicker table from their first store. Patrons can expect intricate coffee at the store's experience bar, a communal space which celebrates the Philippine Coffee Origins. The store also features more menu options and lifestyle merchandise items and can seat up to 110 persons.

We want to showcase the best of Philippine artistry and talent in the most ambitious project we ever had. The tribute store will be the commemoration and statement of the brand's promise that this homegrown brand will continue to pave empowerment to the communities we serve," Benitez said.

Aesthetics The newly renovated tribute store look gives tribute to the locals, weaved baskets and other furnishings that Filipinos can relate to.

A more "home-like" feel which gives coffee lovers and guests alike a nationalistic- local Filipino feel.

Also, it's furniture design is mainly done by Cebu's famous designer Mr. Kenneth Cobonpue so expect the best.

To be honest it's one of those placed you'd wanna visit especially if you have an international guest with you.

Mr. Steve Benitez - the Inspirational leader

When he passed by me, I was already excited to meet him. I always have that feel of excitement when I meet CEOs. Same feeling I had when I met Mr. Gokongwei of Cebu Pacific.

So after his speech, the host asked if anyone had a question for him. I'm one of those who are inspired by corporate heads which is why, I was one of the first who asked a question.

I asked him how he was able to manage everything considering the number of franchisees, in hopes of being able to apply it to my companies in the future. He said "the right people".

Another interesting question I can't help but remember is who is BO?

He discussed that BO is not a family member but a man that inspired him to make coffee because he didn't ask a question, he just kept going.

Funny Story

Right after his press conference I said goodbye and thank you to Ate Ja and then I spoke to him asking if I could get a picture with him, he remembered me saying "oh the entrepeneur" , after a short discussion I realized he was actually a friend of my father and mother and that we were neighbors in our subdivision. Also he used to play basketball with my father, so it's nice to guy meet you tito - I mean Kuya. He said call him Kuya instead. All in one package All in all, the new Bo's tribute store plays homage to our country. It's different, one of a kind and sticks true to its description of being a homegrown brand.

Because how else can you patronize something than offer homegrown or local furniture, food and aesthetics as well? I personally tried the coffee and it tasted great. It was brewed indeed to perfection and I'm extremely sensitive to taste and it still lingers on my mouth so it does taste that good. So try the new locally brewed coffee today.

Congratulations Bo's and Tito Steve!

To many more branches not only nationwide but globally.

Thank you BigSeedPR, Ser, Ate Ja and Thank you Bo's for the opportunity.

Here are the photos I took from the event with my #SonyA7RIII and #Sony50mmF14PlanarZA

Thank you so much for the cute gift as well!

Bo's Coffee plans to establish more tribute stores in the future.

Bo's Coffee Capitol is open from 7 a.m. to 1 a.m. daily. In Cebu, Bo's can be found in 29 locations. For updates, like and follow @boscoffee on Twitter and Instagram.

The next day I randomly got featured on #SunStarBusiness making a “cameo” appearance beside Tito Steve haha. Funny. Hopefully one day it’ll be my actual group of companies


bottom of page